Interesting enough, Adidas has been smart about retaining and recycling older versions of their logo creations. In fact, all four of their current logos are used for different product lines and collections. The trefoil logo, for example, is used for lifestyle and casual streetwear, whereas the standard logo is used for the Adidas high-performance line. The performance and sports apparel line uses the three stripes along the sides of pants, shoulders of shirts and sides of shoes.
The throwback of the Trefoil is the one that has become popular with people completely outside of the sports scenes.
From major musicians taking center stage to influencers, the lifestyle Adidas brand is a majorly popular fashion line. The products in these lines are pricier and not designed for athletics, though the clothing still has an athleisure style. Celebrities like Kanye West, Pharrell Williams and many others have helped make this line more popular than ever before. The standard logo features a mountain, representing the challenges athletes face and the goals to be achieved.
Products in this line range from sports tees and track pants to cleats and more. The neo-circle logo is featured on Adidas lifestyle collaborations. This circle logo still carries the three stripes but offers a different look to symbolize a daily wear line that is not focused more on practical wear. Adidas is proof that the right logo can make a brand iconic. The design any new business owner chooses will define their aesthetic and form a connection with their target audience.
Looking at the logo history of a major brand like Adidas might have helped you get ideas for your very own logo. Adidas Logo History and Evolution. Building an iconic brand is a long game. A Brief History of Adidas. Here is a curious fact.
Across all the Adidas logos, the brand name starts with a lowercase letter to emphasize that the brand produces casual sportswear which is accessible to everyone.
The unique thing about Adidas is that it never gives up the older versions of its logos. The apparel manufacturer is using all four of them in different product lines and collections. Along with the three-striped design, this version is used for the Originals product line casual apparel and shoes. This version can be seen across the Style collections created in collaboration with famous designers.
Despite constant changes, the Adidas branding stays true to its origins. Such consistency allows us to unmistakably recognize the Adidas logo in any its variation.
The success of the Adidas brand identity boils down to four main principles:. Leading SEO specialist at Logaster. It brings adidas back to its roots by using the familiar adidas wordmark as a visual identity to the business community, strengthening image and impression. From a design perspective, the new logo is simple, clear, and confident and shows leadership. It will support future business growth and is flexible enough to anticipate any unforeseen changes.
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