Improving your search rankings is called search engine optimisation [SEO]. Learn more about SEO here. Believe it or not, users are happy to scroll.
The longer the page, the more you can fit in. Duh, right? Most companies need a bit more space to share what they do and what makes them special. A longer page gives you the chance to really sell yourself.
It may be counterintuitive but when it comes to page length, bigger is better. By Jeremy Johnson. All rights reserved. Feature tour. Become a partner. Evernote does a great job of listing benefits on their homepage in a way that's compelling, visually pleasing, and easy to understand:. Social proof is a powerful indicator of trust. Your product or service could be the best in the world, and it's okay to lay that claim — it's just that people may not believe you unless they hear it from other people, too.
And that's exactly what social proof does. Include just a few of your best short quotes on the homepage, and link to case studies if applicable. Adding a name and photo gives these testimonials more credibility.
Lessonly nails this on their homepage with glowing testimonials from actual clients. The design and content in your homepage navigation could mean the difference between a website conversion and a bounce. To decrease bounce rate , give your visitors a clear path to the pages they need right from the homepage. Make the navigation menu visible at the top of the page, and organize the links in a hierarchical structure. No one knows your website better than those who helped design it, so be sure to conduct user tests to make sure it's simple and intuitive for visitors to find what they're looking for on your site.
Include a search box if you can. Read this blog post for more helpful website navigation tips. To generate even more leads from your homepage, feature a really great content offer, such as a whitepaper, ebook, or guide.
Folks who may not be ready to buy might rather download an offer that gives them more information about a topic they're interested in. If you need inspiration, here are several different content types to pick from. Include secondary CTAs on your homepage to offer additional conversion opportunities for prospects who aren't interested in your primary objective. Think of them like the contingency plan: They offer another path for visitors who are not yet ready for something as high-commitment as you're asking.
While your primary CTAs should be above the fold, place secondary CTAs below the fold to give visitors things to click on when they scroll down. In addition to benefits, list some of your key features. This gives people more of an understanding of what's provided by your products and services. Again, keep the copy light and easy to read.
Dropbox for Business , for example, doesn't shy away from showing off a features matrix right on their homepage below the fold. Again, most visitors to your website won't be ready to buy For folks who are looking for more information, offer a link to a resource center where they can browse relevant information.
Not only does this keep them on your webpage for longer, but it also helps you establish your credibility as a thought leader in your industry. Lovesac adds a resources link to the footer below the fold.
In addition to customer success stories, both awards and recognition can also help inspire a good first impression. Is your company a critically acclaimed restaurant? Were you voted best new app this year? Let your homepage visitors know of your accomplishments. Like social proof, it'll give your business more credibility to those who don't know you. The homepage of your site is the first introduction each visitor will have to your business.
Make a brilliant first impression with a homepage that incorporates the elements outlined above. And for more inspiration, check out stunning examples of homepages by downloading the free lookbook below. Editor's Note: This post was originally published in January and has been updated for freshness, accuracy, and comprehensiveness. Originally published May 28, AM, updated May 28 Logo - Full Color. Contact Sales. Overview of all products.
Marketing Hub Marketing automation software. And should they be animated or highly produced content. Typically home page videos are on the shorter side, this is based on the premise that shorter videos get straight to the point and hold attention better than long, dragged-out videos. To find out if shorter videos are the way to go, we set out on an adventure to browse nearly a hundred different websites in search for the answer. The majority of website home page videos have different lengths, but the sweet spot for a home page video is 1 to 2 minutes long.
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