Another factor that exacerbates dandruff and one that rings relevant in the age of the coronavirus is stress , which can trigger overproduction of sebum and promote excess yeast. Just as important as having your regular shampoo is adding a targeted dandruff shampoo into rotation. Just be sure to look for the right antifungal ingredients, says New York dermatologist Julie Karen, M. This example highlights the importance of local consumer research over simply translating your comms strategy for different territories.
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Log in Become a member. The range is to be rolled out in January , supported by a multi-million-pound television campaign. The company already sells the T-Gel Shampoo range, which is marketed as a medical treatment for itchy and flaking scalps. You must be logged in to post a comment. If brands want to have licence to talk about the environment they need to show they understand the problems and are making moves to mitigate their impact.
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